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Part 3: Mobile Website Optimisation - 7 Considerations When Designing Buttons on Mobile Websites.
This is the third post in a series on optimising mobile websites for conversions. The previous two posts covered Content Prioritisation and White Space.
In Summary: Buttons rule on mobile devices. The rule of thumb means that big, well spaced buttons with clear calls to action will likely result in more conversions.
Before looking at how buttons can make the mobile user experience better we must first understand the way mobile users navigate. Think about the way you hold your phone. More often than not it’s in just one hand and because your fingers are gripping the phone from behind, you are left only with your thumb for navigation of the screen. The thumb is far less precise than a mouse pointer.
Sehr schöner Beitrag.