6 design essential ingredients for successful e-commerce (Rob Bowen)

With growing numbers of businesses taking their products and services to the web, offering greater reach and accessibility of their wares to their existing and potential clients, we as web designers need to be ready to deliver on their e-commerce web wants and needs. Across the Web we see numerous examples of both ends of this spectrum, e-commerce websites done extremely well and, unfortunately, some extremely poorly. (webdesignerdepot.com)