7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work (Ginny Soskey)

People will go to all sorts of lengths to get attention from a small subset of Facebook's 1.23 billion monthly active users. Sometimes it's good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results. (hubspot.com)