Twitter Study: Which Tweets Get the Most Engagement? (Jessica Lee)

We’ve seen third-party studies on what makes a tweet succeed, like this one, for example. But Twitter went ahead and did a study of its own, looking at more than 2 million tweets from verified accounts in the US. What it found was that adding video, links and photos all result in “an impressive boost in the number of retweets,” Twitter said. (clickz.com)