The Fatal Mistake Content Marketers Are Making With Nofollow (Danielle Wiley)

RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag, there’s simply no value any more in online promotions for brands and agencies. After all, if a sponsored link can no longer provide a direct PageRank boost, what’s the point? Everyone knows the only reason to bother promoting a brand online is for the improved search engine rankings. (marketingland.com)