A Step-by-Step Guide to Creating Effective User Journey Maps (Armen Ghazarian)

In a world where you can reach your customers in so many different ways, how can you ensure consistently high levels of user experience across all of those channels? That’s a really daunting task. It requires a smooth and effective communication between multiple departments and a clear strategy. Fortunately, we have UX to bridge the gap between the needs of both product development and marketing teams, while also designing a delightful experience for the end users. (webdesignviews.com)