How to Fit User Experience Design into the Development Cycle (Justin Hunter)

Even the most agile of companies struggle with having the time to incorporate changes to their product that are not explicitly bugs or enhancements previously listed on a product roadmap. That being said, the power of user experience design is becoming increasingly obvious. For every $1 spent on user experience, a company can expect to return at least $2 or more. But UX enhancements still get bumped from releases and prioritized far lower than they should. (despreneur.com)