How eye scanning impacts visual hierarchy in UX design (Jerry Cao)

While millennia of art, from Greek vases to Italian chapels, have shaped our understanding of what beauty is, the comparatively recent technology behind eye tracking is adding a new dynamic to how we visually perceive the world. More to the point, this exciting new science is helping us better understand — and better design — websites that are both effective and aesthetic. (webdesignerdepot.com)