They wanted to make a phenomenon. They made $10 million. The story of Crossy Road. (Dave Tach)

A few years ago, Matt Hall, the 39-year-old co-creator of the enormously successful Crossy Road, was a struggling, unprofitable video games developer living on an Australian sheep farm owned by his parents, chasing a dream of success that had come true for some friends but eluded him. (polygon.com)