Psychology and the Call-to-Action Button (Marie)

If you are a business owner, then you need to understand how to turn customer clicks on your website to actual sales for your business. This is a process known as conversion, and all it takes is a little understanding of basic human psychology. You may be thinking that you know nothing of psychology, and you do not understand how it could possibly benefit your business. We’ve discussed how creative advertisements drive interest and engagement however, in this article, we will discuss who Robert Cialdini is, why understanding psychology is essential to business, and the six influential techniques you need to convert clicks to customers. (designreviver.com)