Using High Colour Contrast For More Accessible Design (Anna Monus)

A high bounce rate is frequently caused by the poor visual accessibility of a website. When fonts are too small, or they are hardly legible, when there are too many distractions or not enough whitespace, many people just leave the site without a second thought. One of the most frequent reasons for early abandonment is the poorly selected colour schemes that decreases the readability of the content. (hongkiat.com)