The Hot Strudel

20. Oktober 2015

Stakeholders are People Too (Tom Greever)

Empathy is a big buzzword in UX right now. There are books and blog posts espousing the idea that if designers can develop true empathy for users, then they’ll build better applications. That’s true, but what about stakeholders? Designers need to empathize with product owners, business analysts, and even executives too, if they hope to get the support they need for their projects to succeed. (uxbooth.com)
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