The State of Mobile E-Commerce Search and Category Navigation (Jamie Appleseed)

Mobile is still among the hottest web design topics – especially within e-commerce, where it frequently constitutes 30-50% of all traffic. Yet IBM has for the second year in a row documented that mobile conversion rates are roughly half of that of their desktop counterpart. After completing an extensive mobile e-commerce benchmark study, it’s easy to understand why some cry out for caution. (baymard.com)