How Difficult Is It to Design User Experience? (Jaykishan Panchal)

Designers often brand themselves as “User Experience” designers. In fact, it is almost impossible to find a designer today who doesn’t use this attribute in their resume. But the question is: Are they genuine User Experience (UX) designers? In general, the primary concern of UX designers is how the product feels. There is hardly a single right answer to a given design problem. As a result, UX designers need to explore various approaches to resolve a user issue. Logical flow of the product from one step to another is the responsibility of the designers. For this they often implement in-person user tests to observe their behavior. They need to identify tentative verbal and non-verbal blocks and refine them to create the “best” possible user experience. (usabilitygeek.com)