How to Succeed as an Experience Designer in Advertising Agencies (Ellen van den Berg)

At tech companies like Twitter and Yahoo, the experience designer sits in with the CEO to talk about the user experience. In full-service digital agencies, cross-disciplinary teams work on projects from kick-off to delivery. Both types of organizations often work on projects and products in an agile way. In advertising agencies, however, creative teams of two (art-direction + copy), aligned with strategy, traditionally develop concepts for campaigns. It’s generally only after client approval of a concept that other disciplines—like experience design—get involved. (uxmag.com)