What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the term “Holistic Email Marketing,” which I feel describes a more comprehensive approach for email marketers to take. I came up with this term in response to the typical situation in which an email marketer is focused on a company’s email marketing program that consists of only designing, writing, optimizing, and sending emails. (kissmetrics.com)
5. März 2015
How often should you post to your social media accounts? For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting. (hubspot.com)
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4. März 2015
The Jewish Torah teaches that the Creator created our world through ten utterances–for example, “let there be light.” The Jewish mystical tradition explains that these utterances correspond with ten stages in the process of creation. Every creative process in the world ultimately follows this progression, because it is really a part of the continual unfolding of the world itself, in which we are co-creators. (boxesandarrows.com)
A surprising thing happened during a recent brainstorming session I led for a retail client. We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. And the development leader failed to identify any new ideas for store layout or building features. And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. (hbr.org)
The greatest customer focused companies have come a long way since the time of classic LEAN approach to create customer value – luckily for us customers. “The original core idea behind LEAN is to maximize customer value while minimizing waste. Simply put, LEAN means creating more value for customers with fewer resources. A LEAN organization understands customer value and focuses its key processes to continuously increase it. The ultimate goal is to provide perfect value to the customer through a perfect value creation process that has zero waste” – quote LEAN Enterprise Institute. (linkedin.com)
3. März 2015
User experience professionals often complain that design teams fail to take action on the findings from user research. But researchers need to shoulder some of the blame: research reports are often too wordy, arrive too late and fail to engage teams with the data. Dressed-down personas, customer journey maps, photo-ethnographies, affinity diagramming, screenshot forensics and hallway evangelism provide 6 alternatives. (userfocus.co.uk)
I’m a huge advocate of making informed decisions. This belief permeates both my personal and professional life, helping to arm myself with the knowledge to choose the best course of action in situations where my knowledge is limited. On a personal level, this could be as simple as cross-referencing a movie recommendation from Netflix with the average score it holds on IMDB. Anything less than a 7/10 and I keep looking. (despreneur.com)
1. März 2015
The Apple Watch—set to launch in early 2015—is already having a dramatic impact on the watch industry, where executives are now rushing to figure out their smart watch strategy. Credit Suisse published a lengthy, in-depth report on the Swiss watch industry (pdf) in October 2013—well before Apple’s project was unveiled, but early enough that smart watches and fitness bands were coming into the picture. While some of the facts and figures aren’t the most recent, they’re useful as background about an age-old industry that is about to experience an entirely new form of competition. (qz.com)
27. Februar 2015
I toured the world twice—first in 2009–10, then in 2013–14. Only four years between the two trips, but it felt like a century internet-wise. Where I had to go wifi-hunting in 2009, in 2014 the web was absolutely everywhere—even in places with no mobile coverage, such as remote El Chaltén in Argentine Patagonia. Yet, I had the feeling this advent of a truly connected world wasn’t much cause for celebration. Indeed, I met many who struggled with an increasing need to disconnect. (alistapart.com)
26. Februar 2015
Until recently, the term Graphic Designer was used to describe artists firmly rooted in the fine arts. Aspiring design students graduated with MFA degrees, and their curriculums were based on traditions taught by painting, sculpture and architecture. Paul Rand once famously said: “It’s important to use your hands. This is what distinguishes you from a cow or a computer operator”. At best, this teaches the designer not to be dictated by their given tool. At worst, the designer is institutionalized to think of themselves as ideators: the direct opposite to a technical person. (runemadsen.com)
24. Februar 2015
When starting any design project, you’re going to need to ask a lot of questions. The perceived problem and the actual problem may not be the same. So how can you get better at asking the right questions? I decided to brush up on my questioning skills by reading A More Beautiful Question by Warren Berger. Berger illustrates how questioning is an inherent skill we’re quite adept at during childhood. He notes that children haven’t developed a “mental model” of the world, so they question everything. But as we go through standardized education, we begin to suppress our curiosity. (uxmovement.com)
Imagine that your company has chosen you to be part of a team that is going to design and build or update an ecommerce Web site. The budget and deadline are tight, and the boss wants to know what is the minimum that you can do to create a strong, profit-building machine. What would you tell him? Would you stay focused only on your existing desktop Web site—or if you’re creating a new site, build for the desktop first—and let your mobile customers deal with it as best they can? Would you build a Web site that is somewhat different on and adapts to each type and size of device? Would you insist on developing a mobile app? And how would you plan to maintain the solution? (uxmatters.com)
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23. Februar 2015
The field of user experience centers on the idea that we must design products around people, rather than teaching people how to use products: user-centered design (UCD), not technology-centered design. In order to do so, we must understand people—their behaviors, attitudes, needs, and goals. Whether the final product is a website, software application, mobile app, or interactive kiosk, a user-centered design can only be achieved if we know who is going to use it and if that knowledge informs our design. An entire arsenal of user-research methods can be employed to achieve a user-centered design. Personas are yet another tool that can be used to encourage decisions based on a real person’s needs, and not on those of a generic and undefined “user.” (nngroup.com)
When you spend your days studying how people use products, your intuition around such things gets pretty well-honed. You start to see patterns and themes. You get to a point where you can point to an observed behavior, ask “What might this mean?” and generate some great high-level and philosophical discussions with your stakeholders. People start to seek you out for answers to their questions about users, even when you haven’t done research that could answer those questions. (medium.com)
Rarely is a customer population made up of a homogenous group of customers who share the same attributes. Consequently, our samples contain a mix of customers who may or may not reflect the composition of the customer population. (measuringu.com)
18. Februar 2015
Charles feels like he has mobile apps for everything in his life. He’s tired of having to launch apps to do mundane things. He’d like to talk to people face-to-face instead of looking at his smartphone’s screen. He’d like to take advantage of the latest technology without needing to hunch over his mobile device. He wonders: can this powerful computer in my pocket make my life easier, instead of giving me more to do? (uxbooth.com)