21. Oktober 2014

Usability Testing Is Undermining UX Design (Peter Hornsby)

... although I’ve never before considered usability testing as something that falls into the large—and growing—list of things that undermine effective UX design work, I’ve recently had a number of conversations with designers that suggest their perception of usability testing is fundamentally wrong. I’ve heard both junior and senior designers express their perception of usability testing in different ways, but the core message is the same: They believe that nothing can be known about a design that a team is going to implement unless that design has been tested with the target audience. That no knowledge is possible and nothing can be said about a design with any degree of confidence, unless its usability has been validated for specific use cases, in specific circumstances, with a specific set of users, and for a specific combination of browser and device. (uxmatters.com)

Five Movements in Design That We Should Pay Attention To (Amy Cueva)

Design is helping governments, organizations, and businesses improve the quality of interactions with the people they serve, leading to experiences that are more meaningful and effective. Business leaders understand now more than ever that continued focus on improving the customer journey is an imperative to designing products that win, satisfy their customers, and empower their employees. Savvy planners will consider these emerging movements as they look to the future. (uxmag.com)

A Hands-On Guide To Data-Driven Design (Andrew Smith)

In world where analytics rules, design is becoming evermore data-driven. Is it something worth paying attention to and are the bonuses of it worth the effort? (usabilla.com)

The complete guide to Apple Pay (Dan Frommer)

Apple launched its mobile payments service, Apple Pay, today in the US. It has the chance—if successful—to become the first mainstream mobile payments service in many markets. We’ve assembled what we think will be common questions (with answers) about Apple Pay—and its potential implications for Apple, its users, and the world of payments. (qz.com)

Brandshare: Is The Value Exchange Between Brands and Consumers a Myth? (David Armano)

Imagine taking a trip to New York city. As always, it's crowded and bustling but it's also a nice day. You want to get around and see the sights but the idea of waiting on a corner to land a taxi or spending a portion of your day underground don't appeal to you. You're active and enjoy finding ways to incorporate e exercise in your day. You come across a bike sharing station with blue bikes and an interactive kiosk that helps you decide where you should go next. You use your credit card to obtain a bike and you're off and running, feeling a sense of empowerment that you've taken matters into your own hands and maybe even a little satisfaction that you're not contributing to the noise or other pollution as you pedal through the streets. Your needs get met, but you're also meeting the needs of the brand (*Citi) who helped put the bikes there in the first place. You've entered a value exchange with that brand whether you know it or not. (darmano)

28. September 2014

8 Major Design Festivals You Should Hear About (Anamaria)

Being a web designer implies staying in front of a computer almost the entire day. The Internet, this modern tool of trade, keeps all web designers connected to the latest devices, design news, inspirational info and other designers. With the Internet, sharing your projects, thoughts and new ideas is only a few clicks away. But it’s even more exciting when you can share your projects and ideas with your peers within a festival specially tailor for this purpose. International design festivals are no longer a new thing. They gather thousands of people who share common interests and enable them to communicate, exchange thoughts on their work and further develop partnerships. (topdesignmag.com)

Building Minimum Viable Products at Spotify (Chris Bank)

Many companies face the paradox of wanting to build a delightful product without knowing if people actually want the product until it’s released. Spotify’s vision was to give people the right music at the right time while incentivizing artists by paying them based on number of shares their music received. A tall order, no doubt, when you consider how hard it is to build out such a platform, let alone make it profitable. Yet Spotify defied the odds and grew from zero to over 1 million paying subscribers in the US — a market foreign to Spotify’s native Swedish team and one already teeming with competitors. (speckyboy.com)

Balancing Product UX and Lean Execution (Chris Bank)

What matters more: killer UX that makes people want to use your product, or shipping the things people want quickly and staking down a huge share of the market? If the UX is bad, people won't want to use it. On the other hand, if someone else gets it there first, people are happy to use what is available and help to improve it with feedback as it grows. People have been struggling with these opposing interests long enough that we thought it important to outline a better way to think about the problem, depending on what stage your company is in. (uxmag.com)

27. September 2014

What people DON'T GET about MVP (Jan Jursa)

What people DON'T GET about MVP. I want a car, not a bloody scooter! (img via http://bit.ly/Yq0fI1) #mvp https://twitter.com/IATV/status/515873729063436288

Environmental Communications: How Understanding Experiences in Virtual Space Can Influence the Design of Experiences in Physical Space (Laura Keller)

UX professionals are accustomed to thinking about how people interact with digital user interfaces. Whether we’re designing a mobile application or a marketing Web site, it’s in our DNA to consider what would be the optimal experience for people. But digital user interfaces are not the only elements of an experience with which people interact. In services, people may also interact with each other, with processes, with communications, and with physical spaces, and it’s the responsibility of the service designer to understand their needs and create an optimal experience that considers all of these diverse elements. Plus, while the goal of a service designer is to think holistically about how these elements work together in a service experience, each element has its own discreet set of design considerations. (uxmatters.com)

"CUBI: A User Experience Model for Project Success" (Corey Stern)

We all want to be a part of compelling creative projects—projects that solve business problems and engage users through meaningful and valuable experiences. However, given tight budgets and timelines it's challenging to create genuinely innovative design, identify gaps in the process, and consider the variety of factors for effective user experience. To solve these common challenges, I researched existing user experience models or frameworks and found that most UX diagrams are confusing, unorganized, complex, or antiquated, making them useless for designers and clients. That’s why I decided to create my own model. (uxmag.com)