25. Januar 2015
Digital design is still too new for us to understand its longevity. So far, styles have come and gone as necessitated by the technical limitations of our medium. 8-bit games had a particular style because there was no other choice. The Windows 95 aesthetic was a way to acclimate new users to the digital landscape through visual cues they’d recognize. And the heavy skeuomorphism of the Web 2.0 era was a result of plunging headlong into a newly-unlimited canvas. We had so much freedom, so suddenly, that we didn’t know what to do with it. (theindustry.cc)
22. Januar 2015
As all motorists understand: it’s easier to get around a city in a compact ‘smart’ car, and motorway cruising is more comfortable in a premium estate model. Those looking to improve online website access for smartphones and tablets must likewise appreciate the mobile-user experience (mobile UX) must be customized for this environment. Any attempt to merely recycle material from the desktop domain will be doomed to failure. Here are some key factors to take into consideration. (designreviver.com)
Apple wants to sell you a watch, available with an elegant Milanese loop band or cast in luxurious 18-karat gold. Microsoft wants to sell you… a dorky looking pair of 3D “hologram” goggles? The companies have played a technology cat-and-mouse game over the decades, including “borrowing” several features and designs from each other, from Windows to the Zune. But the differences in taste and fashion between Apple and Microsoft couldn’t be more clear after today’s Windows 10 event. (qz.com)
21. Januar 2015
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Building an attractive, useful and usable website is difficult, and can take much time, thought and creativity. Even so, the quality of a site’s user interface can be the most important part of a site’s success. This is especially true as websites and web ‘apps’ become more complex, feature rich, and mobile responsive.
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It was a time of great change in the world of visual design: foreshadowed by Microsoft’s aggressively modernist Metro style, popularized and polarized by the release of iOS 7, and perhaps most fully realized in the form of Google’s Material Design. Flat design (a reductive but useful shorthand) didn’t just kill skeuomorphism (ditto), it danced on its grave and then erased every last trace of beveling, shadow, and granite texture from the headstone. (intercom.io)
20. Januar 2015
On small teams where time resources are limited user experience can often be overlooked. Over the past few months I’ve tried to develop a low impact UX cycle that designers and project managers can use to improve the quality of web apps without adding a lot of bloat to a project. This article will be written from the viewpoint of an app that is currently in-use. The UX process will vary slightly for a new product but the same basic principles exist. Below is a five-step process going through a development cycle that defines a detailed look at best practices in the UI/UX discipline. (medium.com)
18. Januar 2015
Being a digital marketer, I spend my day knee-deep in data. The time I don't spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague. But after many debates over the importance of bounce rate, time on site, mobile conversion rate and the colour grey for buttons (our designer partook in that last one), we're never much closer to an agreement on significance. (moz.com)
As you approach a research project, you are often faced with choices about different methods and concepts. While you consider your options among methods, it may be that opposing methods actually offer a complementary rather than contradictory view of the user experience. (measuringu.com)
17. Januar 2015
I have been using Photoshop to make UI animations for my work and it works surprisingly well (at least for me). Of course, Adobe After Effect is still the best tool to create complex and awesome animations, but with Photoshop, you can still create some simple and high quality UI animations to preview the animation idea to others. With some combination of animation properties, you can definitely create some rich animations that is sufficient for discussion. There are certain limitations in Photoshop compared to After Effects (of course!), but for someone who wanted to just use one tool for UI Design + simple UI Animations, Photoshop is one of the best tool that you can get (even if it’s not really designed for UI design). (androiduiux.com)
15. Januar 2015
Even the most agile of companies struggle with having the time to incorporate changes to their product that are not explicitly bugs or enhancements previously listed on a product roadmap. That being said, the power of user experience design is becoming increasingly obvious. For every $1 spent on user experience, a company can expect to return at least $2 or more. But UX enhancements still get bumped from releases and prioritized far lower than they should. (despreneur.com)
A sidebar is one of the most important aspects of your website layout. Visitors get an idea about your blog or website through the sidebar, before they make up their minds to stay or quit. So, making sure your website has a great sidebar is of significant importance; your sidebar must encourage visitors to take a closer look at your website. It should act as a trigger for better user engagement and increase the probability of conversions. (designreviver.com)
Carousels are hugely popular on e-commerce sites. Especially on the homepage. In fact, 52% of the top US e-commerce sites have a carousel on the homepage (of their “desktop” site). While we have yet to finish our benchmark of mobile e-commerce sites, initial benchmarking shows that carousels are popular on mobile sites too. (baymard.com)
13. Januar 2015
How often have you found yourself interacting online at the dinner table? Our daily routines often incorporate tweeting, facebooking, and the use of other online platforms while in the company of friends. Yet from Silicon Valley to Amsterdam, friends sometimes stack their phones on the table to stop this behavior while dining out. This example of “social norming” speaks of the gap between interactions online and interactions in everyday life. It also speaks of our inability as designers to imagine less intrusive ways in which digital technologies can be integrated into our lives. (acm.org)
The best information is usually the most straightforward: Cold hard statistics. Even though stats aren’t exactly emotionally scintillating or suspenseful, they are nonetheless very powerful. In this article, I’ve collected some of the most surprising ecommerce stats that I believe have profound implications for the way that we do marketing. These statistics come from the recent report by Visual Website Optimizer in their eCommerce Survey 2014. (kissmetrics.com)
Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in marketing departments across the world. It’s no longer thought of as a trend, but as a verifiable opportunity to drive revenue. In fact, businesses spent more than $118 billion on content marketing last year alone. But what is the future of content marketing in 2015 and beyond? (marketingland.com)
Have you ever walked into an office -- your own, a friend’s, or somewhere you were visiting -- and immediately felt like that was precisely where you wanted to be? People are working, going about their business, and they’re happy ... at their day jobs. That, my friends, is an example of excellent company culture. (hubspot.com)
10. Januar 2015
65% of all email gets opened first on a mobile device writes Venturebeat. And they continue: Of the 65 percent of email that gets opened on mobile gadgets, smartphones take home the lion’s share of messages. Around 16 percent of messages get opened on tablets — up one percent quarter over quarter.. Marketing Land adds in its own report smartphone email opens peak in the “early morning,” (before working hours) whereas tablet email usage is concentrated in the evening, between 8 pm and 11 pm. However smartphone usage is dominant throughout the day..
Creating a Responsive HTML Email becomes more and more important.
Designing HTML email can be quite challenging, considering the limited capabilities of many email clients (readers). In contrast, most new email readers supports many of the latest trends in web design. What to do?
Enter Responsive HTML Email. This course will show you how to design and construct an HTML email design that will render properly in such email readers and Outlook 2003 and Gmail, all the way through modern Android, Apple, and Windows phones. We will also explore online tools and services that will help you test your campaigns. Learn what is possible with HTML email. writes Chris Converse. His best-selling online course looks like a great way to deep dive into Responsive HTML Emails.
And while A List Apart asks Can Email Be Responsive? the author Jason Rodriguez provides the answer himself: Love it or hate it, there’s no denying the popularity of HTML emails. And, like the web before it, the inbox has officially gone mobile