I often explore and read patents and papers from the search engines to try to get a sense of how they may approach different issues, and learn about the assumptions they make about search, searchers, and the Web. Lately, I've been keeping an eye open for papers and patents from the search engines where they talk about a metric known as the "long click." (moz.com)
22. Mai 2015
21. Mai 2015
On PCs (or smartphones, or TVs) computer operating systems have a lot of user interface elements and conventions in common. So it's really the differences in each OS that define their unique personalities. Wearables are no different as my recent companions between Android Wear and Apple Watch help illustrate. (lukew.com)
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10. Mai 2015
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Have you ever asked for an update on a project you’d invested a great deal of time and energy in, only to hear “they have completely redesigned it since then”? I did, and it left me with this very empty feeling. After some wallowing, I realized I needed to discover a new way to think about the way I work and what really matters in my consulting career. My answer: The mark of a truly good consultant is investing in people. Focusing on investing in people will ensure that your work will still continue to see results long after the application is redesigned, and that is change that matters in the long run. (boxesandarrows.com)
At e-commerce sites the filtering interface has historically consisted of a left-hand vertical sidebar. However, over the last couple of years a new filtering and sorting interface has become increasingly popular: a horizontal toolbar which combine both filters and the sort tool. In fact our Product Lists & Filtering benchmark reveal that of 50 top US e-commerce sites 24% have ditched the traditional filtering sidebar in favor of a combined horizontal filtering and sorting tool (similar to the one in the image above). (baymard.com)
How would you define an entrepreneur? I have always broken it down like this: An entrepreneur is someone who has a vision for a specific industry that does not yet exist, and has the ability to bring that business to market successfully. Yes, it leaves plenty of room for interpretation. Yes, it is not all-encompassing. I was once asked to judge an awards program for entrepreneurs. A lot of the businesses were second or third generation owners. I discounted them. I got in trouble for doing so. The argument - on the other side - was that these individuals really took the business to the next level, another level or a whole other space. Fantastic. I agree that these individuals are highly successful and talented, but I also felt like they were entrepreneurial... but not the entrepreneurs. One of the nuances (for me), is that the entrepreneur has the initial idea to start a business, and takes on the risk and leverage involved in taking this idea to market (and growing it). Everything after that is entrepreneurial. (twistimage.com)
A blinking cursor on a blank page is a terrifying sight for a writer. It’s like having arachnophobia and someone putting a spider in your hair. The struggle is, in fact, real. The good news is that, as marketers, we have it easy. Customers are telling you what they want to hear, and it’s only a matter of listening to what they’re saying. Sounds simple, right? I can practically hear everyone mentally (or maybe actually) murmuring, “Duh.” (marketingsherpa.com)
5. Mai 2015
Today that's clearly not the situation with food in every corner shop, but the behaviour is still ingrained in our genes and we can't shake it off easily. If we take the example of hard-workers who may contest that they are not lazy, the fundamental reason for their effort to climb up the career ladder is money which equates to being able to purchase our core needs (water, food, sex, shelter and protection against danger), so perhaps being a career-person is the laziest choice for attaining those essentials (rather than say building a house for yourself, digging a well to get water or hunting a caribou for hours). (methodsandtools.com)
How easy is it for users to scan your form? If your form is hard to scan, it could take longer than expected for users to complete it. This leads to form abandonment and loss of potential sign ups. The way to avoid this is to make your fields quick to scan when users first see them and after they fill them out. (uxmovement.com)
25. April 2015
In the early 2010s, the design industry became increasingly aware that designing both web and native applications would require more effort than it had previously. It is argued that before one could achieve market success with a one size fits all desktop or mobile application or website. Designers today are compelled to adapt their designs to multiple display sizes. It is not just traditional laptops and desktops that need to be taken into account, but also TVs, smart watches and even car dashboards. (elischiff.com)
Despite social media’s promise to help businesses reach potential customers with 140 characters or less, big brands continue to invest in email marketing. Open your email inbox and you’ll find promotional emails from big brands, mixed in with personal emails from your friends, family, and co-workers. (despreneur.com)
Great websites do not happen by accident. A site is considered successful if it is useful, relevant, and well designed. As the Head of the UX department in a code-free web design platform, I spend a lot of time thinking about great design and how it can be used to create great websites. While different web projects each have different needs, there are some design principles and best practices that are universal to all sites. In this article, we will take a look at 5 Design Tips to Revive Your Dead Website. (1stwebdesigner.com)
16. April 2015
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At tech companies like Twitter and Yahoo, the experience designer sits in with the CEO to talk about the user experience. In full-service digital agencies, cross-disciplinary teams work on projects from kick-off to delivery. Both types of organizations often work on projects and products in an agile way. In advertising agencies, however, creative teams of two (art-direction + copy), aligned with strategy, traditionally develop concepts for campaigns. It’s generally only after client approval of a concept that other disciplines—like experience design—get involved. (uxmag.com)
Designers often brand themselves as “User Experience” designers. In fact, it is almost impossible to find a designer today who doesn’t use this attribute in their resume. But the question is: Are they genuine User Experience (UX) designers? In general, the primary concern of UX designers is how the product feels. There is hardly a single right answer to a given design problem. As a result, UX designers need to explore various approaches to resolve a user issue. Logical flow of the product from one step to another is the responsibility of the designers. For this they often implement in-person user tests to observe their behavior. They need to identify tentative verbal and non-verbal blocks and refine them to create the “best” possible user experience. (usabilitygeek.com)
10. April 2015
User scenarios are the stories that your personasp0o act out. Basically, user scenarios are thought exercises (though represented visually) in which you predict how certain types of users — represented by your personas — will interact with your website in a given situation in order to complete a given goal. (webdesignerdepot.com)
8. April 2015
We’ve probably all had the experience of opening an HTML email message on a smartphone only to find that it hasn’t been optimized for mobile. The text is too small to read easily, and it’s difficult to interact with calls to action because of their size and spacing. However, there are ways in which email creators can solve these problems, including using responsive design techniques and taking a mobile-first approach to designing HTML email messages. (uxmatters.com)
Ask any average grownup what object they can’t leave the house without and you’ll get, along with keys and wallets, mobiles for an answer. With mobile device manufacturers sprouting one after another, and with them releasing models better than the last, it’s virtually impossible to not subscribe to the growing trend. (speckyboy.com)