24. April 2014

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How Sketching Spreads Design Thinking at Flipboard (Flipboard)

Flipboard, a company that truly values design, will participate for a second time in our upcoming Bridge 3 program. Head of Design Marcos Weskamp joined Flipboard’s founding team in 2010 and played a key role in shaping its product and also the company itself. At Flipboard, both designers and engineers sketch out their ideas and everyone is expected to contribute to design discussions. We talked recently with Marcos about Flipboard, the hardest lessons he has learned as a designer, and his advice for young designers today. (designerfund.com)

The Face Recognition Algorithm That Finally Outperforms Humans (@arxivblog)

Everybody has had the experience of not recognising someone they know—changes in pose, illumination and expression all make the task tricky. So it’s not surprising that computer vision systems have similar problems. Indeed, no computer vision system matches human performance despite years of work by computer scientists all over the world. (medium.com)

101 Theses on the Design of Digital Things (Christina Wodtke)

101 disordered theses on design. Originally tweeted and numbering 95, it has been edited for clarity as well as grown by 6. Claimer: This is stuff *I* believe after doing, managing and teaching Design for 20+ years. Not “The Truth”, just what I believe is… (eleganthack.com)

Checkout Design: Payment Method Selection (Jamie Appleseed)

If users have no way of paying you, they have no way of buying anything from you, and so it’s clear that accepting a wide range of payment methods is a good idea to ensure that all users actually have a way of sending money your way. (baymard.com)

Playful or gameful? Creating delightful UX (Andrés Lucero, Evangelos Karapanos, Juha Arrasvuori, Hannu Korhonen)

For many of us non-digital-natives over 30, our first contact with interactive technology came about through playing video games. Long before personal computers and mobile phones became part of our daily lives, we were already hooked on these games. In places as diverse as Chile, Greece, and Finland, at the arcade or at home (for example, with the Atari 2600), there was something powerful about these games that had us captivated from the very first moment we played Donkey Kong, Centipede, or Pole Position. But what made them so interesting and intriguing? What made us go back regularly (even daily) to the arcade? Over the years, games scholars have been studying some of these issues [1]. But could some of the power behind video games be channeled to motivate people and help them achieve their goals? Could playful designs inspired by what makes games fun and entertaining help create better user experiences? (acm.org)

10 pressing questions for the godfather of search marketing (Gareth Davies)

Marketing Pilgrim’s Gareth Davies asked search marketing legend Danny Sullivan the ten most pressing questions for any search marketer… #1 Google: Gareth: Danny, in the last 2 years it appears to some that Google’s Algorithm may favour a larger brand over a smaller business in the search results. How effective can SEO be for driving organic traffic to a small businesses in 2014? (marketingpilgrim.com)

7 Unglamorous, Unpopular Truths About Content Marketing (Shannon Johnson)

I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. (hubspot.com)

21. April 2014

Why Users Fill Out Less If You Mark Required Fields (anthony)

Are most of your users skipping the optional fields on your form? You might not need that extra information, but having it could help you learn more about users and give them a better experience. If you want more users to fill out the optional fields on your form, avoid marking required fields and mark optional ones only. (uxmovement.com)

Google just revealed the incredibly simple formula for killer résumés (Matt Phillips)

It’s not exactly E=mc². But for would-be job hunters, it’s probably a lot more useful. (qz.com)

The End Of Liking A Brand In A Move Towards Anti-Social Media (Mitch Joel)

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid things like class action lawsuits or individuals suing a brand, feels like a massive movement by brands to force consumers with any sort of issue to seek arbitration over the courts. There are pros and cons to this approach, but it is becoming a major issue for major corporations. With that, this New York Times article points this issue into an arena that may shock the marketing industry. (twistimage.com)

13 Solutions to Your Most Common Landing Page Problems (Ginny Soskey)

On the surface, landing pages seem simple, right? They're one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go ... right? (hubspot.com)