25. Oktober 2014

Brilliant Design Thinking: Boyan Slat's Solution for Ridding the Ocean of Plastic Waste (Rain Noe)

We all know the oceans are filled with plastic waste, and we've seen the horrific photos of dead animals that have ingested the stuff. It is up to activists, responsible corporate citizens and lawmakers to stop these plastic garbage patches from growing. But that won't solve the problem of how to get rid of the stuff that's already floating around in there. (core77.com)

Strategy as a Creative Act – Making Space for Radical Ideas (Timothy Morey)

Sometimes I envision this scenario: a meeting room at Google a few years back and someone raising their hand during a brainstorming session to say “I think we should take photographs of every street in the world.” I can imagine the initial reactions of others in the room, particularly smart, rational, MBA-trained strategists who would instantly see the problems with this idea. How on earth does that fit with search? We would need a fleet of cars with cameras and a large labor force to drive them! How would this create value anyway? Won’t the public freak out? (frogdesign.com)

Best Resources For Creating and Prototyping a Mobile App (Julian)

As web designers and web developers, we spend our days wireframing and making prototypes for websites, web apps, and mobile apps. What are the tools you normally work with to deliver your projects on time? Are you curious about what else is out there? If you generally like to keep an eye on the rapidly evolving industry standards, then you have come to the right place. Read on, because here you will find an updated list containing the best creative resources for app building and prototyping. (dzineblog.com)

24. Oktober 2014

The Fine Art of Creating Experience Maps (Kathryn Kitchen)

At Blink we create experience maps as an instrument to articulate user engagement with a product. Experience maps are a visual representation of the users’ journey over time, and they provide a handy communication tool for teams to inform product direction. The benefit is that it tells a visual story in one-page that can be easily shared to communicate a product’s current state and opportunities. Many types of research can be used to inform the experience map including longitudinal studies, retrospective interviews, ethnographic research, and observational studies. (blinkux.com)

Usability: "What Does Statistically Significant Mean?" (Jeff Sauro)

Statistically significant. It's a phrase that's packed with both meaning, and syllables. It's hard to say and harder to understand. Yet it's one of the most common phrases heard when dealing with quantitative methods. While the phrase statistically significant represents the result of a rational exercise with numbers, it has a way of evoking as much emotion. (measuringu.com)

Social Proof in the User Experience (Jennifer Cardello)

Social proof is a psychological phenomenon where people reference the behavior of others to guide their own behavior. This tendency is driven by our natural desire to behave “correctly” under most circumstances—whether making a purchase, deciding where to dine, determining where we should go, what we say, who we say it to, and so on. One of the best examples of social proof, in real life, is the long line in front of an Apple Store on the day a new iPhone is released. The fact that a group of people find the new phone so desirable as to invest considerable time standing (or sleeping!) in line impacts our perception of the phone value (and makes us covet one, too). (nngroup.com)

Form Usability: The Pitfalls of Inline Accordion and Tab Designs (Jamie Appleseed)

During our e-commerce research studies, particularly on checkout usability, we’ve found that tab-style and inline accordion form layouts can inadvertently confuse users, or even flat out violate their expectations. The issue arises when users can’t figure out which form fields will be submitted – whether it is only the fields in the currently active inline accordion or tab “sheet”, or whether the collapsed “sheets” will be submitted as well. (baymard.com)

21. Oktober 2014

Usability Testing Is Undermining UX Design (Peter Hornsby)

... although I’ve never before considered usability testing as something that falls into the large—and growing—list of things that undermine effective UX design work, I’ve recently had a number of conversations with designers that suggest their perception of usability testing is fundamentally wrong. I’ve heard both junior and senior designers express their perception of usability testing in different ways, but the core message is the same: They believe that nothing can be known about a design that a team is going to implement unless that design has been tested with the target audience. That no knowledge is possible and nothing can be said about a design with any degree of confidence, unless its usability has been validated for specific use cases, in specific circumstances, with a specific set of users, and for a specific combination of browser and device. (uxmatters.com)

Five Movements in Design That We Should Pay Attention To (Amy Cueva)

Design is helping governments, organizations, and businesses improve the quality of interactions with the people they serve, leading to experiences that are more meaningful and effective. Business leaders understand now more than ever that continued focus on improving the customer journey is an imperative to designing products that win, satisfy their customers, and empower their employees. Savvy planners will consider these emerging movements as they look to the future. (uxmag.com)

A Hands-On Guide To Data-Driven Design (Andrew Smith)

In world where analytics rules, design is becoming evermore data-driven. Is it something worth paying attention to and are the bonuses of it worth the effort? (usabilla.com)

The complete guide to Apple Pay (Dan Frommer)

Apple launched its mobile payments service, Apple Pay, today in the US. It has the chance—if successful—to become the first mainstream mobile payments service in many markets. We’ve assembled what we think will be common questions (with answers) about Apple Pay—and its potential implications for Apple, its users, and the world of payments. (qz.com)

Brandshare: Is The Value Exchange Between Brands and Consumers a Myth? (David Armano)

Imagine taking a trip to New York city. As always, it's crowded and bustling but it's also a nice day. You want to get around and see the sights but the idea of waiting on a corner to land a taxi or spending a portion of your day underground don't appeal to you. You're active and enjoy finding ways to incorporate e exercise in your day. You come across a bike sharing station with blue bikes and an interactive kiosk that helps you decide where you should go next. You use your credit card to obtain a bike and you're off and running, feeling a sense of empowerment that you've taken matters into your own hands and maybe even a little satisfaction that you're not contributing to the noise or other pollution as you pedal through the streets. Your needs get met, but you're also meeting the needs of the brand (*Citi) who helped put the bikes there in the first place. You've entered a value exchange with that brand whether you know it or not. (darmano)