4. Juli 2015

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For example there are:

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How To Avoid Design By Committee (Addison Duvall)

Here’s a scenario for you: a woman has three young children, each armed with a handful of crayons. They’re happily drawing on a large sheet of paper, cooperating and sharing colors. The woman leaves the room for a moment, and when she comes back, she is dismayed to find that the children have all begun scribbling on the walls. (speckyboy.com)

Experiential Commerce Is The Next Billion-Dollar Opportunity For Developers (Atlee Clark)

Technology has transformed entire industries over the past decade, from travel and transportation to media and real estate. While commerce has enjoyed some innovation, its transformation is far from over. The next frontier is “Commerce Everywhere,” which blends online and offline experiences to let you make purchases wherever and whenever you want. (techcrunch.com)

How to Stand Out as a Web Designer (1stwebdesigner.com)

There are many opportunities as a web designer. However, there are also hundreds of thousands of web designer in the World Wide Web, all of whom are very talented and creative people. Just imagine the competition as you give your best to position yourself and get the best clients. It’s like trying to get the attention of the President in a sea of people while he’s making a speech. (1stwebdesigner.com)

1. Juli 2015

Creating a Survey? 7 Tips for Getting More Respondents (Justin Prugh)

For marketers, tracking meaningful data is key to understanding how to generate leads. Of this data, pointed feedback from prospects and customers is especially valuable. The best way to collect it? Surveys. (hubspot.com)

Apple Music is a Usability Nightmare (Cezary Wojcik)

I was really hoping that I could switch to Apple Music from Spotify. I really wanted this to work. Not because Spotify is bad, because change can be fun (and because searching any song with Siri on my watch sounds pretty cool). I'm running the iOS 9 beta on my phone, so I downloaded the iOS 8.4 update on my iPad to check out Apple Music. Unfortunately, I don't see myself switching from Spotify anytime soon. I really tried to convince myself to give it a chance, but Apple Music is just simply awful to use. Everything I would want to do would either take forever or is simply not possible. (cezarywojcik.com)

Somaesthetic design (Kristina Höök, Anna Ståhl, Martin Jonsson, Johanna Mercurio, Anna Karlsson, Eva-Carin Johnson)

We are surrounded by a plethora of new technologies—biosensors worn on the body, interactive clothes, and wearable computers, such as mobiles equipped with accelerometers. A whole space of possibilities for gesture-, physical-, and body-based interaction has been opened. But despite all the work we have seen on designing for embodiment, the actual corporeal, pulsating, live, felt body has been notably absent from both theory and practical design work. Most design work has taken a quite instrumental view on interaction: Our bodies are there to be trimmed, perfected, and kept free from illnesses and bad influences. By placing some sensors on our body and then having the data fed back to us, we are supposed to be able to change our bad habits, become healthy and beautiful, and live a long life. (interactions.acm.org)

27. Juni 2015

A/B Tests are Destroying Your Conversion Rate (Karen McGrane)

Conversion rate specialists say you should use A/B tests to optimize your web pages. But the tests themselves slow pages down. Poor site performance results in lower conversion rates. Never use A/B tests! Here’s what to use instead. (medium.com)

The Absolute Beginner's Guide to Google Analytics (Kristi Hines)

If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we're going to look at Google Analytics from the absolute beginner's point of view. Why you need it, how to get it, how to use it, and workarounds to common problems. (moz.com)

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How to Build Habit-Forming Products

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23. Juni 2015

Taking the Marketing Approach to UX (Paul Andrew)

The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers can better interact with their prospects. Now imagine we think about UX in the same way: the key to a successful product is creating a solution (a better way to make a hole), and not just a tool (the drill). (speckyboy.com)

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Material Design is design science (Daniel Hollick)

Why Material Design is our best attempt (yet) for a unifying theory of design. In 2013 Apple launched iOS 7 and the world fell in love with flat design. Apple by no means invented flat design (in fact Microsoft championed flat long before Apple), but they brought it to the massses. And they did it well. As a designer I set down a very familiar path. (medium.com)

Mastering the Art of the Ecommerce Microconversion (Corey Beale)

Marketing automation is the very core of HubSpot’s abilities. We talk all the time about the buyer’s journey, the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here. You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. (hubspot.com)