28. August 2015

How Marketing Funnels Work (Zach Bulygo)

What Are Funnels? You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take. (kissmetrics.com)

Measuring Accessibility In The User Experience (UX) And The Searcher Experience (Shari Thurow)

Accessibility is an important facet of the user experience and of one of its subsets, the searcher experience. Too often, Web professionals put users and technology into silos. Usability and UX professionals view accessibility from a human/user perspective. And technical search engine optimization (SEO) professionals view accessibility purely from a technology perspective. (marketingland.com)

Get over 10,000 courses for 17 €!

Exceed Expectations: Last day to get over 10,000 courses for 17 €! Offer expires August 28, 2015, 11:59PM PST

Exceed Expectations: Last day to get over 10,000 courses for 17 €! Offer expires August 28, 2015, 11:59PM PST


5 elements that every UX Designer needs (Thao)

Ivan Chermayeff, A UX design expert once said that “Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.” That is a designer’s duty, and a designer always thinks based on customer standpoints. Here are 5 premises, that are critical and should be taken into account by every UX designer... (apiumtech.com)

The Path to Brand Consistency with a Style Guide (Jesse Dean)

The design and development of websites and apps is both a complex and time consuming process. With the number of team members involved, assets required and lines of code needed, it is easy to see how consistency can take a back seat to simple project completion. (jessedean.ca)

Busting 9 UX Myths Like a Boss (Michael Georgiou)

While the concept of user experience and the term UX have become seemingly ubiquitous in the workplace, most non-UX professionals still have the wrong idea about what it is. Here are nine such common UX myths and ways to bust them like a boss! (usabilitytools.com)

24. August 2015

MOBX Europe's Premier Mobile UX Summit 2015

MOBX Mobile UX Summit takes place September 11 (Friday) in Berlin. With awesome speakers, a fantastic location, great topics and everything taking place in Berlin this is an event you don't want to miss.

23. August 2015

Photoshop for beginners (BIG discount, 75% off !)

Learn everything you need to know about Photoshop and how to use it with confidence. That's what Photoshop for beginners is all about.

Course Description

Photoshop for beginners is an absolute must-have for everybody who works with a computer. This course teaches you how to use Photoshop with confidence in all sorts of situations without having any previous knowledge of the program.

The content breaks down Photoshop into easy to understand sections and the difficulty is progressive: we start with the basics and work our way up. Everything you learn is based on real world cases with exercices, quizzes, and attachments included for every lecture.


The Secret to Successful Food Packaging Design (Addison Duvall)

We all see it every day. That box, that wrapper, those bottles, jars, and cans. Food packaging is something that permeates our lives, and yet most people don’t ever stop to consider how it actually affects the decisions we make when we purchase our food. From the moment you make a selection in the store to the moment you get your groceries home and open them, food package designers have carefully engineered each step of your eating experience to make sure you make the choices that are right for you. (speckyboy.com)

7 Deadly Mobile App UI Design Sins You Should Never Commit (Alexis Piperides)

Are rules made to be broken? It really depends on the rule. In the world of mobile app UI design, there is some wiggle room when it comes to things like aesthetics, gestures, and animations. There may be cases when a plain, functional app makes more sense than a showy one, or vice versa. (proto.io)

12 Design Research methods to get inspired by users (Matt Cooper-Wright)

A 1–2 hour interview with a current or future user, ideally at home or in the context of the thing you’re designing. For example, interviewing someone at their gym for a project about wellness. The goal is to build up a deep understanding of an individual’s life, decisions and challenges. There are two reasons to interview people: firstly, to be inspired by the way people are encountering and solving problems; secondly, to build empathy for users. (medium.com)

17. August 2015

The Inspiration Lie (Tobias van Schneider )

We’re always waiting for inspiration to find us. We’re waiting to get inspired to paint this perfect piece of art, to build the next big thing or to come up with this great advertising idea. We’re just sitting there waiting. I still do it sometimes, like an idiot as if I don’t know better after all these years of chasing inspiration. (medium.com)

The Customer Experience Is Everyone’s Business (Katy Keim)

The experience people have with brands today doesn’t have a traditional start and end point. Quite the contrary: The experience a brand creates for its customers is really all about evergreen engagement across all screens, senses, and, in many ways, sensibilities. (marketingland.com)

Size matters: A simple, interactive tool shows the real size of India, China, and Africa (Omar Mohammed)

Africa is massive; 30.22 million sq km, in fact. It can swallow up the whole of Europe, for instance. Africa is the second largest continent in the world. Yet the Mercator map does not actually reflect this reality. (qz.com)

Creating an IKEA Alternative in America (Carly Ayres)

Yes, I admit it: I have IKEA furniture. While my design degree has given me a deep appreciation for high-quality, midcentury furnishings, my budget hasn't quite caught up to my taste, and I'm left sheepishly amassing an array of tiny IKEA Allen wrenches in a junk drawer. Maybe that's why I was excited to see Greycork's Indiegogo campaign. The furniture startup hopes to take a bite out of IKEA's market, luring consumers with higher quality goods at a similar price point. At the cornerstone of its recently launched collection (available for pre-order only through the campaign) is a sofa, which Greycork promises can be assembled in four minutes, no tools (not even Allen wrenches) required. (core77.com)

Big Discounts Now! (expires August 21 at midnight)

This could be your chance to start learning again. Take your skills to the next level with one of those fantastic offers:

Top Design Courses

Top Marketing Courses

Offer expires on August 21, midnight. Have a look at all those awesome Udemy courses and start learning now (those courses are great for in-house teams or agencies as well). icon

16. August 2015

Design Thinking Comes of Age (Jon Kolko)

There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work. (hbr.org)

How to Improve the Customer Experience for your B2B Customers (Patty Seybold)

I thought you might like to know about the current Moments of Truth that keep emerging as we work with business customers to co-design their ideal customer experiences in a wide variety of industries, with quite different products and services—from software to information, from analysis to capital equipment, from professional services to office or manufacturing supplies. (outsideinnovation)

Marketing Teams Will Soon Include 'Engagement Scientists' (Paul Ford)

There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement scientist” is seen as an evolution of the data scientist’s role. We can — and should — see engagement science pick up steam within the next 12 months. So what exactly is engagement science? Engagement science enables seamless integration between data and marketing strategies. It provides a platform for marketers and data scientists to interact with customers in a meaningful way. Engagement scientists create a better, stronger understanding of how customers interact with their brands, then implement strategic decisions based on analysis. (marketingland.com)

How chimpanzees helped inspire the Windows start menu (Matt Weinberger)

When Windows 95 came out twenty years ago, its headlining feature was the new Start menu, giving easy access to programs and documents. The official theme song for the Windows 95 launch was even “Start Me Up” by the Rolling Stones. (businessinsider.com)

6. August 2015

Over 10,000 courses on sale for 17 € each

Level up today!

Every Journey Begins with a Single Step. Get going towards your goals with over 10,000 courses on sale for 17 € each. Find a Course Now! For example you might like...

Coupon code expires 11:59PM PST, August 11th, 2015. icon

The Perception of Control (Marli Mesibov)

As we create positive experiences, we sometimes create the perception of control, even when the user doesn't actually control the situation. This week, author Marli Mesibov discusses the ethics involved in designing for perception rather than reality. (uxbooth.com)

In Defense of Reckless Innovation (Brandon Horst)

My senior year of college, I applied for a User Experience Design position with a hip web marketing company. At a career fair full of aging engineers in pleated pants, this was the only booth that had the word “design” anywhere on its poster. (theindustry.cc)

32 Ways To Measure The Customer Experience (Jeff Sauro)

There's a lot to measure in the customer experience. There's also many ways to collect the measurements. While the "right" methods and metrics you select depend on the industry and study goals, this list covers most of the online and offline customer experience. (measuringu.com)

The New Devil’s Dictionary (theverge.com)

Over the past century, Bierce’s work has been extensively borrowed and reprinted. Many “unabridged” versions of his dictionary have been published. Following that tradition, we have updated The Devil’s Dictionary for an age that desperately needs it. (theverge.com)

Ecommerce Website Design for Different Buying Styles (Corey Beale)

Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? (hubspot.com)