Marketing Teams Will Soon Include 'Engagement Scientists' (Paul Ford)

There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement scientist” is seen as an evolution of the data scientist’s role. We can — and should — see engagement science pick up steam within the next 12 months. So what exactly is engagement science? Engagement science enables seamless integration between data and marketing strategies. It provides a platform for marketers and data scientists to interact with customers in a meaningful way. Engagement scientists create a better, stronger understanding of how customers interact with their brands, then implement strategic decisions based on analysis. (marketingland.com)