Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance (Lee Odden)

The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interruptive and risky vs. adaptive. But without adaptation, we can hardly evolve, can we? (toprankblog)