Fall of the Designer Part III: Conformist Responsive Design (Eli Schiff)

In the early 2010s, the design industry became increasingly aware that designing both web and native applications would require more effort than it had previously. It is argued that before one could achieve market success with a one size fits all desktop or mobile application or website. Designers today are compelled to adapt their designs to multiple display sizes. It is not just traditional laptops and desktops that need to be taken into account, but also TVs, smart watches and even car dashboards. (elischiff.com)