Interactive Packaging: 15 Clever Examples You Should Check Out (Shelagh Hammer)

Our packaging choices are constantly evolving. Today however, creativity reigns more so than ever before. People crave something different, either through activity, unique statements, or humor. This is where interactive packaging comes in. Interactive packaging is not only well designed in the visual realm but also serves a purpose such as entertainment or functionality. As the name implies, interactive packaging stands out on the shelves by establishing a "cool" factor through giving buyers something to do or an easier way to use the product. (hongkiat.com)