The Importance Of Evaluating UX (Jeff Sauro)

Maybe you've seen the ketchup bottles. It's been a popular meme on LinkedIn. The bottles are intended to be a clever way to explain the difference between UI (user interface) and UX (user experience). The classic bottle of ketchup is the user interface. The ketchup bottle introduced in 2002 with its characteristic inverted bottle and lid is supposed to be the user experience. (measuringu.com)