Then a miracle occurs

Ein aktueller Beitrag im Cooper Journal geht der berechtigten Frage nach: Mommy, where do ideas come from?

The first step in our design ideation process comes before any “official” sketching is done: we describe the users’ ideal experience in words. The scenarios we develop at this stage are forward-looking and technology-agnostic, focusing on the personas and how they think, feel and behave rather than on specific interface elements or technical implementations. We also identify experience keywords that describe the emotional response that users should have to the product. Not having to answer the “how” frees us up to think big, imagining the best-case scenario for how the product supports each persona in achieving his or her goals.

Schöner Beitrag der Einblicke in die kreativen Prozesse bei Cooper gewährt.