A/B Testing
Labels:
Usability
Hier habe ich eine sehr schöne Sonntags-Lektüre für Euch, liebe THS-Leser: An Introduction to Website Split Testing.
In website split testing (also known as A/B testing), a software application splits the traffic between two or more variants of the same web page, measuring whether there is a difference in the effectiveness of that page in achieving the website’s goals. Every time a visitor takes the desired action on a website, such as making a purchase or submitting a form, it is called a conversion.
Der Artikel ist etwas lang, aber durchaus lesenswert.
