Andres Max — Why you should be doing Product Discovery

If you’ve worked with startups before like me, whether on a startup itself or consulting for new startups this situation will sound familiar to you: Customer (Fred Flintstone) comes up to you with an idea for the next big thing. Sweet! Let’s get things going, get some engineers in the house and start hacking away with a two sheet word document and a few doodles as a spec sheet. Sounds familiar eh? Well, you’re doing it wrong.