A/B Testing

Liebe THS-Leser, das hier ist eine sehr schöne Wochenendlektüre: A Beginner’s Guide To A/B Testing: Exceptional Web Copy.

Optimizing the copy on your website is at least as important as optimizing the design, especially if the primary goal of that site is to convert visitors. A pretty design can only get you so far. If you really want to gain new customers, you need to optimize the text on your site to instill trust in visitors and make them want to purchase from you.

Eine gute Einführung in das Thema.