Team Roles

Das hier ist ein recht netter Artikel: The Creative, The Artist and The Communicator: Redefining Team Roles.

The real need for new agency models is born out of the demand to think differently. This includes being able to react to an ever-changing, hyper-speed, level playing field that is focused on providing seamless interactions with and between brands and customers, and between customers and peers. It has also become necessary to evaluate needs and deliver updates and enhancements in real-time—not scheduled releases—and help companies work through becoming comfortable with transparency and humanizing their brand. The agency’s role today is as a mentor as much as a partner or vendor, and this requires a complete lack of ego in order to help facilitate the ongoing cultivation of relationships required to keep a client relevant.

Rollen und Teamstruktur sind ein sehr interessantes Thema. Der Artikel gibt einige gute Anregungen.