The Essential Landing Page Checklist: 16 Things You Need to Double Check (Ginny Soskey)

Whether you're setting up a landing page for the first time or the billionth time, it's easy to forget something. Though it's just one page on your website, there are lots of moving parts you need to juggle. Some of those moving parts are more important than others -- if they get dropped in the chaos, you will lose out on valuable conversions. (hubspot.com)