The Information Architecture Value Chain (Nathaniel Davis)

I recently witnessed the collapse of an information architecture practice that lacked a sustainable level of advocacy. Information architecture was not part of the cultural fabric of the enterprise and a major leadership change significantly impacted the organization’s IA IQ. Plus, the lack of external advocacy by industry associations and influential analysts further reduces the chances that the future senior leaders of digital organizations will see information architecture as a priority. So, what should you do in a scenario like the one that follows? (uxmatters.com)