Strategy as a Creative Act – Making Space for Radical Ideas (Timothy Morey)

Sometimes I envision this scenario: a meeting room at Google a few years back and someone raising their hand during a brainstorming session to say “I think we should take photographs of every street in the world.” I can imagine the initial reactions of others in the room, particularly smart, rational, MBA-trained strategists who would instantly see the problems with this idea. How on earth does that fit with search? We would need a fleet of cars with cameras and a large labor force to drive them! How would this create value anyway? Won’t the public freak out? (frogdesign.com)