The Fine Art of Creating Experience Maps (Kathryn Kitchen)

At Blink we create experience maps as an instrument to articulate user engagement with a product. Experience maps are a visual representation of the users’ journey over time, and they provide a handy communication tool for teams to inform product direction. The benefit is that it tells a visual story in one-page that can be easily shared to communicate a product’s current state and opportunities. Many types of research can be used to inform the experience map including longitudinal studies, retrospective interviews, ethnographic research, and observational studies. (blinkux.com)