How Not to Commit This Awful Landing Page Error (Neil Patel)

Landing pages are a fixture of paid search. It’s virtually impossible to go a day without seeing a paid ad. But have you clicked on any of these landing pages recently? One common error presents itself again and again. If you’re in the business of making landing pages, advising people about landing pages, optimizing landing pages, or purchasing paid search, this article is for you. (kissmetrics.com)