Inside Goal-Directed Design: A Two-Part Conversation With Alan Cooper (Caroline Kraus)

While it’s common today in the design industry to talk about user experience, according to Cooper’s founder Alan Cooper, that wasn’t always so. When he entered the business in the 1970s, software design engineers were writing code only for other engineers. As software began to transition to personal computing, users without advanced computer science degrees were left with a decidedly poor experience, baffled and left to fend for themselves. (cooper.com)