80/20 Practitioners Make Better Communicators (Katie Kovalcin)

I spent the better part of 2014 working on two redesigns: one for a major pizza chain, the other for a major bike retailer. The five of us working on the redesigns were excited beyond words—two large-scale sites about two things we loved: pizza and bikes! We all wanted to be heavily involved in every phase of these projects to ensure their success. Along the way, we learned important lessons about how to fine-tune that involvement to arrive at a better outcome. (alistapart.com)