Why the industry must drop its obsession with the 9 to 5 office job to retain talented women (Lisa Unwin)

Ahead of this year's International Women's Day, Lisa Unwin, founder of She's Back, asks why marketing departments and creative businesses are failing to make their working practices family friendly. Look around any marketing department and you will see a plethora of very capable young women. Move to the executive level and it's a different story: the vast majority of agency executives, senior creative directors and marketing directors are men. (brandrepublic)