Another Online Marketing Opportunity is Knocking: Hello #HashtagSearch (Markelle Harden)

Pop Quiz: Are you using hashtags in your online marketing campaign? If you answered yes, do you know why they are important? And do you know how they relate, if at all, to the SERP? If you’ve passed over the hashtag because you view it as a fad, it’s time to revisit the concept. If you randomly add hashtags to your social posts as if you’re adding a dash of salt to your fries, it’s time to add some strategy to your hashtag game. (kissmetrics.com)