Customer-Centric Marketing: 5 tips on mining customers for content (Courtney Eckerle)

A blinking cursor on a blank page is a terrifying sight for a writer. It’s like having arachnophobia and someone putting a spider in your hair. The struggle is, in fact, real. The good news is that, as marketers, we have it easy. Customers are telling you what they want to hear, and it’s only a matter of listening to what they’re saying. Sounds simple, right? I can practically hear everyone mentally (or maybe actually) murmuring, “Duh.” (marketingsherpa.com)