How A Logo's Color Shapes Consumers' Opinion Of A Brand (Meg Miller)

We live in a time of rampant greenwashing. Ever since companies realized that eco-friendliness can lure consumers, they've gone out of their way to market themselves as clean and socially responsible—whether it's true or not. The easiest way to show your company is green? Actually use the color green in your branding. (astcodesign.com)