At the summer Olympics of 2004 in Athens, Greece, Hossein Rezazadeh raised 263.5 kilograms (nearly 581 pounds) over his head and broke the world record. Olympic power lifters are able to accomplish these incredible feats because they stick to a well practiced technique. In product design, a well executed technique or process can help us accomplish incredible things as well. So what are you using to do the heavy lifting? (zurb.com) #ux #design