Fall of the Designer Part III: Conformist Responsive Design (Eli Schiff)

In the early 2010s, the design industry became increasingly aware that designing both web and native applications would require more effort than it had previously. It is argued that before one could achieve market success with a one size fits all desktop or mobile application or website. Designers today are compelled to adapt their designs to multiple display sizes. It is not just traditional laptops and desktops that need to be taken into account, but also TVs, smart watches and even car dashboards. (elischiff.com)

5 Reasons To Integrate Email Marketing Into Your Business Strategy (Tomas Laurinavicius)

Despite social media’s promise to help businesses reach potential customers with 140 characters or less, big brands continue to invest in email marketing. Open your email inbox and you’ll find promotional emails from big brands, mixed in with personal emails from your friends, family, and co-workers. (despreneur.com)

5 Web Design Best Practices For a Great Website (Tomer Lerner)

Great websites do not happen by accident. A site is considered successful if it is useful, relevant, and well designed. As the Head of the UX department in a code-free web design platform, I spend a lot of time thinking about great design and how it can be used to create great websites. While different web projects each have different needs, there are some design principles and best practices that are universal to all sites. In this article, we will take a look at 5 Design Tips to Revive Your Dead Website. (1stwebdesigner.com)

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How to Succeed as an Experience Designer in Advertising Agencies (Ellen van den Berg)

At tech companies like Twitter and Yahoo, the experience designer sits in with the CEO to talk about the user experience. In full-service digital agencies, cross-disciplinary teams work on projects from kick-off to delivery. Both types of organizations often work on projects and products in an agile way. In advertising agencies, however, creative teams of two (art-direction + copy), aligned with strategy, traditionally develop concepts for campaigns. It’s generally only after client approval of a concept that other disciplines—like experience design—get involved. (uxmag.com)

How Difficult Is It to Design User Experience? (Jaykishan Panchal)

Designers often brand themselves as “User Experience” designers. In fact, it is almost impossible to find a designer today who doesn’t use this attribute in their resume. But the question is: Are they genuine User Experience (UX) designers? In general, the primary concern of UX designers is how the product feels. There is hardly a single right answer to a given design problem. As a result, UX designers need to explore various approaches to resolve a user issue. Logical flow of the product from one step to another is the responsibility of the designers. For this they often implement in-person user tests to observe their behavior. They need to identify tentative verbal and non-verbal blocks and refine them to create the “best” possible user experience. (usabilitygeek.com)

How to perfect your UX with persona scenarios (Jerry Cao)

User scenarios are the stories that your personasp0o act out. Basically, user scenarios are thought exercises (though represented visually) in which you predict how certain types of users — represented by your personas — will interact with your website in a given situation in order to complete a given goal. (webdesignerdepot.com)

Delivering Better Mobile Email Messages with Mobile-First, Responsive Design (Will Hacker)

We’ve probably all had the experience of opening an HTML email message on a smartphone only to find that it hasn’t been optimized for mobile. The text is too small to read easily, and it’s difficult to interact with calls to action because of their size and spacing. However, there are ways in which email creators can solve these problems, including using responsive design techniques and taking a mobile-first approach to designing HTML email messages. (uxmatters.com)

10 Methods for Optimizing Your Forms for Mobile Devices (Vincent Sevilla)

Ask any average grownup what object they can’t leave the house without and you’ll get, along with keys and wallets, mobiles for an answer. With mobile device manufacturers sprouting one after another, and with them releasing models better than the last, it’s virtually impossible to not subscribe to the growing trend. (speckyboy.com)

How to design the future (Jon Turney)

Picture yourself in a supermarket aisle in 2050. These new ‘magic meatballs’, brightly coloured for the kids, seem worth a try. Better have some of the meat powder too, one of the more established products from the mass-manufacturers of cultured meat – you can make that creamy meat-based fondue that always satisfies. You don’t fancy the meat ice-cream today, but there’s still time left for a trip to the deli counter, for some expensive, but delicious ‘rustic’ meat, matured in special vats, or perhaps some knitted steaks. And you can pile your cart secure in the knowledge that no animals were harmed in the making of any of these offerings. (aeon.co)

10 Methods for Optimizing Your Forms for Mobile Devices (Vincent Sevilla)

Ask any average grownup what object they can’t leave the house without and you’ll get, along with keys and wallets, mobiles for an answer. With mobile device manufacturers sprouting one after another, and with them releasing models better than the last, it’s virtually impossible to not subscribe to the growing trend. (speckyboy.com)

Guide to the Onboarding Process in Mobile Apps (Paula Borowska)

Onboarding can take on a few different shapes. Sometimes it’s as simple as account creation or logging in. Sometimes it’s more extensive where it includes a walk-through or a tour of your app. No matter how extensive your onboarding process is, it’s always valuable to see how others are doing it to see what you can learn. (designmodo.com)

7 Common Web Form Design Mistakes to Avoid (Deborah Kim)

Bad practices have everything to do with how the web form looks and feels to your respondents. If an online form is confusing or difficult to navigate, it’s much less likely that respondents will hit the submit button. A bad web form sends the message that user experience isn’t a priority, which is definitely not the message you want to send — or receive. (formassembly.com)