29. Mai 2015

15 Mobile UX Facts And Insights 2015 (Jeff Sauro)

The world continues to go mobile. And in the process, designers, programmers and product stakeholders continue to ask questions about the mobile landscape, from demographics to usage. We first presented a number of facts and insights in 2013. Here's an updated version with some new additions and a look back on how accurate some of the 2013 projections were. I've again included as many sources as possible so you can double check our conclusions. (measuringu.com)

What is the Web for? (Brad Frost)

What is the Web for? Is it a platform for robust applications? Or should the Web admit defeat and settle on being a web of documents? These are the wrong questions. The question is not “what is the Web is for”, but rather “who is the Web for?” (bradfrost.com)

Another Online Marketing Opportunity is Knocking: Hello #HashtagSearch (Markelle Harden)

Pop Quiz: Are you using hashtags in your online marketing campaign? If you answered yes, do you know why they are important? And do you know how they relate, if at all, to the SERP? If you’ve passed over the hashtag because you view it as a fad, it’s time to revisit the concept. If you randomly add hashtags to your social posts as if you’re adding a dash of salt to your fries, it’s time to add some strategy to your hashtag game. (kissmetrics.com)

Confessions of a Google Spammer (Jeff Deutsch)

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps. (hubspot.com)

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Advanced User Experience (UX) Design

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Building an attractive, useful and usable website is difficult, and can take much time, thought and creativity. Even so, the quality of a site’s user interface can be the most important part of a site’s success. This is especially true as websites and web ‘apps’ become more complex, feature rich, and mobile responsive. Read more...


Mobile App Design In Sketch 3: UX and UI Design From Scratch

Design Mobile Apps from scratch using Sketch 3. Master Sketch 3, UX methodology, icon design, and user interface design.
Course Description
Rob Percival will take you into Xcode and teach you how to implement actual designs into x-code. You will be one step closer to becoming a full functioning front end designer! Learn the basics of user experience, app design, and tools you will need to build the most beautiful and user friendly mobile apps on the app or google play store using Sketch 3. Read more...


Mobile User Experience: The Complete Guide to Mobile

The complete guide to understanding and designing user experience for mobile websites and applications
Course Description
Through countless projects and experiences over the last decade, I've learned so much about the principles and secrets that go into designing beautiful applications. I now have a design process (which I cover in the course) that allows me to quickly figure out how to design a delightful user experience and create an app that users fall in love with. Read more...


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10. Mai 2015

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Advanced User Experience (UX) Design


Your BEST Source for Usability and User Experience (UX) Tools, Books and Research

Course Description: Building an attractive, useful and usable website is difficult, and can take much time, thought and creativity. Even so, the quality of a site’s user interface can be the most important part of a site’s success. This is especially true as websites and web ‘apps’ become more complex, feature rich, and mobile responsive.

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Apple Watch UX: Design Beautiful UI and User Experiences


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Stop Doing the Wrong UX Research


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Mentoring as an investment (Chris Poteet)

Have you ever asked for an update on a project you’d invested a great deal of time and energy in, only to hear “they have completely redesigned it since then”? I did, and it left me with this very empty feeling. After some wallowing, I realized I needed to discover a new way to think about the way I work and what really matters in my consulting career. My answer: The mark of a truly good consultant is investing in people. Focusing on investing in people will ensure that your work will still continue to see results long after the application is redesigned, and that is change that matters in the long run. (boxesandarrows.com)

Filtering UI: A Horizontal Toolbar Can Outperform the Traditional Sidebar (Christian Holst)

At e-commerce sites the filtering interface has historically consisted of a left-hand vertical sidebar. However, over the last couple of years a new filtering and sorting interface has become increasingly popular: a horizontal toolbar which combine both filters and the sort tool. In fact our Product Lists & Filtering benchmark reveal that of 50 top US e-commerce sites 24% have ditched the traditional filtering sidebar in favor of a combined horizontal filtering and sorting tool (similar to the one in the image above). (baymard.com)

Maybe You're Not Really An Entrepreneur (Mitch Joel)

How would you define an entrepreneur? I have always broken it down like this: An entrepreneur is someone who has a vision for a specific industry that does not yet exist, and has the ability to bring that business to market successfully. Yes, it leaves plenty of room for interpretation. Yes, it is not all-encompassing. I was once asked to judge an awards program for entrepreneurs. A lot of the businesses were second or third generation owners. I discounted them. I got in trouble for doing so. The argument - on the other side - was that these individuals really took the business to the next level, another level or a whole other space. Fantastic. I agree that these individuals are highly successful and talented, but I also felt like they were entrepreneurial... but not the entrepreneurs. One of the nuances (for me), is that the entrepreneur has the initial idea to start a business, and takes on the risk and leverage involved in taking this idea to market (and growing it). Everything after that is entrepreneurial. (twistimage.com)

Customer-Centric Marketing: 5 tips on mining customers for content (Courtney Eckerle)

A blinking cursor on a blank page is a terrifying sight for a writer. It’s like having arachnophobia and someone putting a spider in your hair. The struggle is, in fact, real. The good news is that, as marketers, we have it easy. Customers are telling you what they want to hear, and it’s only a matter of listening to what they’re saying. Sounds simple, right? I can practically hear everyone mentally (or maybe actually) murmuring, “Duh.” (marketingsherpa.com)