Brand and Content
Labels:
Information Architecture
Das hier ist ein sehr interessanter Artikel: Five reasons your content is damaging your brand.
Although many businesses now recognise the importance of regularly updated content to their search engine optimisation (SEO) efforts, not enough of them understand the importance of quality content. This is apparent from many of the badly-penned blogs, rubbishy ‘news’ stories and plagiarised or simply stolen articles that the web is gradually filling up with.
In der Beitrag werden ein paar ganz gute Punkte angebracht.
