Ethnographic research
Labels:
Usability
Liebe THS-Leser, dieser durchaus lesenswerte Beitrag hat sich in meinem engmaschigen RSS-Fischernetz verfangen: Using ethnography to improve user experience.
Usability research can show you how successfully users engage with your website and how you can improve it to better fit user needs, but ethnographic research can tell you about the circumstances users go through before they interact with you online, and tell you about user’s needs that you weren’t aware of.
Der Text ist eine wunderbare Einführung in das Thema. Lohnt sich da mal kurz drüber zu lesen.
