Study of signs
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Information Literacy
Das hier ist ein recht lesenswerter Artikel: Design as Communication.
Semiotics is interested in the relationship between things, thoughts, and signs - a sign being a discrete unit of meaning. Signification is the process through which certain systems of signs are established by virtue of social and cultural conventions adopted by the users; who are the interpreters and producers of such signs. Semiotics can be defined as the study of signs, signification processes, and how signs and signification take part in communication.
Der Text ist vielleicht etwas trocken, aber sonst durchaus interessant.