Extractable - Extra! Extra: In a website redesign, you should always maintain (ideally improve) your SEO standings.

When we consult with companies to redesign their web presence, there are often key goals we work towards including increasing leads, increasing sales, improving support, etc. When considering all of these goals, an overarching pillar should not be overlooked: with content re-writes, changing URLs, and updated navigation – ensure that past achievements in organic SEO are not lost.