Eyetracking Studies

Liebe THS-Leser, das hier ist doch mal genau die richtige Wochenendlektüre, wa? 8 eyetracking studies from the web’s biggest blogs.

One of the most difficult (and arguably most important) metrics to accurately measure online is the actions of your users. Knowing how your readers move around online is paramount to increasing conversion rates, revenue and the overall success of your site. Over the years I’ve seen a number of heat mapping and conversion optimisation tools for attempting to measuring that sort of data, and even toyed with the beginnings of a solution for my own use.

Netter Beitrag, mit den eyetracking-typischen Bildchen.