ROI Of Usability (Megan Wilson)

We all know that investing in usability is essential for creating a simple and intuitive experience for the customer. But some may not consider this enough to justify the costs associated with usability design. However, there are a variety of other benefits that provide a great Return on Investment (ROI) on your usability investment. In addition to the most immediate but hard-to-measure benefits to the user experience, investing in usability offers concrete quantitative benefits for your business. (usabilitygeek.com)