Why you must master mobile ecommerce (Caleb Mellas)

Since 2011, many in the design community have been pushing responsive design to our clients as a “nice-to-have” feature. But in 2014, reality has set in: a responsive website has become an essential part of any company’s online presence. One area of the Web that is way behind in terms of providing a modern, easy-to-use interface for customers is online retail. Many retailers, even large ones, have not invested the resources to build a responsive estore that works across all device sizes and forms. (webdesignerdepot.com)