Building Minimum Viable Products at Spotify (Chris Bank)

Many companies face the paradox of wanting to build a delightful product without knowing if people actually want the product until it’s released. Spotify’s vision was to give people the right music at the right time while incentivizing artists by paying them based on number of shares their music received. A tall order, no doubt, when you consider how hard it is to build out such a platform, let alone make it profitable. Yet Spotify defied the odds and grew from zero to over 1 million paying subscribers in the US — a market foreign to Spotify’s native Swedish team and one already teeming with competitors. (speckyboy.com)