Earlier this year we sat down as a company and looked at all the amazing pieces of technology we had built. Foursquare then had two distinct use-cases — keeping up and meeting up with friends, and finding places to go — and we’d tried just about every way possible to have them live together in a complementary way. We came to the conclusion that there were millions of people that want a better and more personalized search experience than currently exists, but are averse to check-ins and location sharing. (medium.com)